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Success Story:
Value Investor Insight |
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In October 2004, Value Investor Media hired Imagine 360 Marketing to help launch Value Investor Insight, a new investment newsletter delivering high-quality investment ideas and commentary to professional and sophisticated individual investors. |
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| "When we launched our first investment newsletter, Value Investor Insight, we needed experienced and
creative help in setting up a marketing plan and operation from day one that was both sophisticated and
flexible. Imagine 360 Marketing gave us that." |
-John Heins,
President, Value Investor Media |
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Challenge
It was extremely important in the marketing of Value Investor Insight to differentiate this news-letter from the other investment newsletters already being published. In addition, Imagine 360 Marketing needed to provide Value Investor Media with recommendations for how to efficiently structure the company’s marketing operations. |
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Approach
Imagine 360 Marketing researched options for a marketing/fulfillment database that could be easily integrated with the ability to accept online subscriptions, track marketing initiatives and support trigger-based emails. After coming to the conclusion that there was nothing that matched these specifications, Imagine 360 Marketing partnered with developers to create a custom made system. Concurrently, Imagine 360 Marketing developed a product launch plan and then went on to roll-out all marketing efforts, including the development of benefit driven marketing material, implementation of a trigger-based automated trial series, and the creation of strategic marketing alliances with synergistic partners. |
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Result
Value Investor Insight was successfully launched in February of 2005 and exceeded its original projections after just one year. |
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