Yael Kruman Penn is responsible for the Company’s strategic direction and spearheads strategic planning for Imagine 360 clients.
Ms. Penn has a track record for delivering strategies that provide clients with tangible results. She has extensive experience developing and implementing integrated marketing campaigns and possesses in-depth knowledge of traditional, interactive and emerging media. Her ability to combine a strong strategic vision with creative ideas and practical solutions is the driving force behind Imagine 360’s success and rapid growth.
She has been published by several “must read” industry publications including BtoB, Chief Marketer, Website Magazine, eMarketing +Commerce and has been quoted as an marketing expert in trade publications. She is an active member of several industry roundtables and trade associations.
Prior to founding Imagine 360, Ms. Penn served as Director of Marketing and Circulation for Dow Jones Financial Information Services where she was responsible for developing and directing the division’s overall marketing strategy for over 35 high priced specialized publications. During this time, she successfully integrated over 20 electronic and print publications and directories resulting from the Dow Jones acquisition of Technologic Partners and the $85 Million acquisition of Alternative Investor Group.
Earlier in her career, Yael Penn served as Marketing Manager for the Capital Markets Group at Institutional Investor and Marketing Manager at Marcus Evans, a global conference and event production company where she was responsible for launching their financial events in New York.
Ms. Penn started her career in the film and advertising industries, working for production and post-production companies in both New York and São Paulo, Brazil.