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Optimize Your PDFs to Generate Better Search Results

By i360mAdmin ⋅ April 28, 2010 ⋅ Post a comment

By Evan Silverstein, Marketing Assistant, Imagine 360 Marketing
PDF documents have become extremely common place in day-to-day business.  However, they are frequently overlooked as an SEO tool.  In the SEO world content is king.  Therefore, if you are posting a PDF document to your site, you should make sure it’s optimized so that the search engines [...]

Win Back Programs: Smart Marketing or Failure of Strategy?

By i360mAdmin ⋅ March 15, 2010 ⋅ Post a comment

List re-engagement and “win-back” strategies were the open forum topic at February’s meeting of the Email Experience Council’s List Growth and Engagement Roundtable.  Imagine 360 Marketing’s President, Yael K. Penn, was a part of last month’s roundtable, discussing how reengagement strategies can be fundamental to the BtoB sales cycle.
To read Yael [...]

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