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Takeaways from B to B’s NetMarketing Breakfast

By i360mAdmin ⋅ February 26, 2010 ⋅ Post a comment

By Yael K. Penn, President and CEO, Imagine 360 Marketing
I attended the BtoB NetMarketing Breakfast on February 25th at the Grand Hyatt hotel in New York City.  The Panel consisted of Emily Riley, Research Director of Interactive Marketing for Forrester Research, Matt Preschern, Vice President of NA Demand Programs for IBM North America Marketing, Brian [...]

Imagine 360’s Yael Penn at the EEC’s List Growth & Engagement Roundtable

By i360mAdmin ⋅ February 23, 2010 ⋅ Post a comment

At last month’s meeting of the Email Experience Council’s List Growth and Engagement Roundtable, Imagine 360 Marketing’s President and CEO, Yael Penn, shared her thoughts on how to integrate email marketing and social media strategies to increase subscriber response rates.
To read Yael Penn’s comments and a summary of the roundtable, please visit http://emailexperience.org/blog/2010/02/integrating-email-marketing-social-strategies-what-do-you-think.

What To Look Out For In 2010!

By i360mAdmin ⋅ February 2, 2010 ⋅ Post a comment

By Bennett Olson
Social media – it’s here to stay!
January 28, 2010 — People are spending more time than ever on social networking sites (Facebook estimates that roughly half of its 300 million users log in to their account everyday) and the ad dollars are following suit. A study conducted last year by Equation Research [...]

How to Use Social Media to Gain Qualified Leads

By admin ⋅ December 22, 2009 ⋅ Post a comment

By Yael K. Penn
Most marketers are accustomed to sending one-way messages to their prospects, talking at them and not with them. Social media, however, has fundamentally changed the way people communicate. So, to successfully integrate social media into the marketing mix, marketers need to join the conversation.
Lead generation through social networks is about pull marketing. [...]

10 Tools for Social Media

By admin ⋅ October 1, 2009 ⋅ Post a comment

by Cristine Drach
With up to 266 million Facebook users (O’Reilly Research) and around 44.5 million unique monthly Twitter visitors each month (comScore), it has become undeniable that social media is here to stay and can greatly impact the success of your business.
Contributing to the undeniable success of social media (especially Twitter) is the plethora of [...]

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