Imagine 360’s Yael Penn at the EEC’s List Growth & Engagement Roundtable

At last month’s meeting of the Email Experience Council’s List Growth and Engagement Roundtable, Imagine 360 Marketing’s President and CEO, Yael Penn, shared her thoughts on how to integrate email marketing and social media strategies to increase subscriber response rates.
To read Yael Penn’s comments and a summary of the roundtable, please visit http://emailexperience.org/blog/2010/02/integrating-email-marketing-social-strategies-what-do-you-think.

What To Look Out For In 2010!

By Bennett Olson
Social media – it’s here to stay!
January 28, 2010 — People are spending more time than ever on social networking sites (Facebook estimates that roughly half of its 300 million users log in to their account everyday) and the ad dollars are following suit. A study conducted last year by Equation Research [...]

Lock and Load: The Basics of Triggered E-mail Campaigns

Event-based and behavioral triggers are a great way to continuously communicate with your prospects and customers and extend the lifecycle of any campaign, traditional or interactive. As long as your messaging points respondents to your Web site and you can get them to opt-in, you’re in business.

This article was published in Cheif Marketer. To continue reading go to:
http://chiefmarketer.com/disciplines/online/1022-triggered-email/

Email marketing would be so much more rewarding if people actually opened my emails!

Sound familiar? As marketers rely more and more on email to deliver a brand’s message and sell products, getting recipients to open their email once it’s been delivered has become critical to the success of any campaign. Regardless of how clever the creative and how well the email is designed, unless people open your email, it’s as if it was never sent at all and all of the time you invested was wasted energy.

10 Tools for Social Media

by Cristine Drach
With up to 266 million Facebook users (O’Reilly Research) and around 44.5 million unique monthly Twitter visitors each month (comScore), it has become undeniable that social media is here to stay and can greatly impact the success of your business.
Contributing to the undeniable success of social media (especially Twitter) is the plethora of [...]