Quick HTML Tips to Improve Email Deliverability

By Bennett Olson
There are many variables that affect email deliverability, but one that’s often overlooked is the email’s HTML code. Seemingly innocuous things can severely impact whether your email will get to the inbox or be seen as spam. In this light, we’ve assembled simple tips you can use to improve your email templates and [...]

Lock and Load: The Basics of Triggered E-mail Campaigns

Event-based and behavioral triggers are a great way to continuously communicate with your prospects and customers and extend the lifecycle of any campaign, traditional or interactive. As long as your messaging points respondents to your Web site and you can get them to opt-in, you’re in business.

This article was published in Cheif Marketer. To continue reading go to:
http://chiefmarketer.com/disciplines/online/1022-triggered-email/