Win Back Programs: Smart Marketing or Failure of Strategy?

List re-engagement and “win-back” strategies were the open forum topic at February’s meeting of the Email Experience Council’s List Growth and Engagement Roundtable.  Imagine 360 Marketing’s President, Yael K. Penn, was a part of last month’s roundtable, discussing how reengagement strategies can be fundamental to the BtoB sales cycle.
To read Yael [...]

Takeaways from B to B’s NetMarketing Breakfast

By Yael K. Penn, President and CEO, Imagine 360 Marketing
I attended the BtoB NetMarketing Breakfast on February 25th at the Grand Hyatt hotel in New York City.  The Panel consisted of Emily Riley, Research Director of Interactive Marketing for Forrester Research, Matt Preschern, Vice President of NA Demand Programs for IBM North America Marketing, Brian [...]

Lock and Load: The Basics of Triggered E-mail Campaigns

Event-based and behavioral triggers are a great way to continuously communicate with your prospects and customers and extend the lifecycle of any campaign, traditional or interactive. As long as your messaging points respondents to your Web site and you can get them to opt-in, you’re in business.

This article was published in Cheif Marketer. To continue reading go to:
http://chiefmarketer.com/disciplines/online/1022-triggered-email/

Email marketing would be so much more rewarding if people actually opened my emails!

Sound familiar? As marketers rely more and more on email to deliver a brand’s message and sell products, getting recipients to open their email once it’s been delivered has become critical to the success of any campaign. Regardless of how clever the creative and how well the email is designed, unless people open your email, it’s as if it was never sent at all and all of the time you invested was wasted energy.