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Optimize Your PDFs to Generate Better Search Results
By Evan Silverstein, Marketing Assistant, Imagine 360 Marketing
PDF documents have become extremely common place in day-to-day business. However, they are frequently overlooked as an SEO tool. In the SEO world content is king. Therefore, if you are posting a PDF document to your site, you should make sure it’s optimized so that the search engines [...]
Win Back Programs: Smart Marketing or Failure of Strategy?
List re-engagement and “win-back” strategies were the open forum topic at February’s meeting of the Email Experience Council’s List Growth and Engagement Roundtable. Imagine 360 Marketing’s President, Yael K. Penn, was a part of last month’s roundtable, discussing how reengagement strategies can be fundamental to the BtoB sales cycle.
To read Yael [...]
Takeaways from B to B’s NetMarketing Breakfast
By Yael K. Penn, President and CEO, Imagine 360 Marketing
I attended the BtoB NetMarketing Breakfast on February 25th at the Grand Hyatt hotel in New York City. The Panel consisted of Emily Riley, Research Director of Interactive Marketing for Forrester Research, Matt Preschern, Vice President of NA Demand Programs for IBM North America Marketing, Brian [...]
Imagine 360’s Yael Penn at the EEC’s List Growth & Engagement Roundtable
At last month’s meeting of the Email Experience Council’s List Growth and Engagement Roundtable, Imagine 360 Marketing’s President and CEO, Yael Penn, shared her thoughts on how to integrate email marketing and social media strategies to increase subscriber response rates.
To read Yael Penn’s comments and a summary of the roundtable, please visit http://emailexperience.org/blog/2010/02/integrating-email-marketing-social-strategies-what-do-you-think.
What To Look Out For In 2010!
People are spending more time than ever on social networking sites (Facebook estimates that roughly half of its 300 million users log in to their account everyday) and the ad dollars are following suit. A study conducted last year by Equation Research found that 59% of companies already use social media and an additional 28% plan to implement it this year.
Quick HTML Tips to Improve Email Deliverability
By Bennett Olson
There are many variables that affect email deliverability, but one that’s often overlooked is the email’s HTML code. Seemingly innocuous things can severely impact whether your email will get to the inbox or be seen as spam. In this light, we’ve assembled simple tips you can use to improve your email templates and [...]
Lock and Load: The Basics of Triggered E-mail Campaigns
Event-based and behavioral triggers are a great way to continuously communicate with your prospects and customers and extend the lifecycle of any campaign, traditional or interactive. As long as your messaging points respondents to your Web site and you can get them to opt-in, you’re in business.
Email marketing would be so much more rewarding if people actually opened my emails!
Sound familiar? As marketers rely more and more on email to deliver a brand’s message and sell products, getting recipients to open their email once it’s been delivered has become critical to the success of any campaign. Regardless of how clever the creative and how well the email is designed, unless people open your email, it’s as if it was never sent at all and all of the time you invested was wasted energy.
