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How to Use Social Media to Gain Qualified Leads
By Yael K. Penn
Most marketers are accustomed to sending one-way messages to their prospects, talking at them and not with them. Social media, however, has fundamentally changed the way people communicate. So, to successfully integrate social media into the marketing mix, marketers need to join the conversation.
Lead generation through social networks is about pull marketing. [...]
10 Tools for Social Media
by Cristine Drach
With up to 266 million Facebook users (O’Reilly Research) and around 44.5 million unique monthly Twitter visitors each month (comScore), it has become undeniable that social media is here to stay and can greatly impact the success of your business.
Contributing to the undeniable success of social media (especially Twitter) is the plethora of [...]
Triggered e-mail: Extending the life cycle of multichannel campaigns
By Yael K. Penn
Event-based and behavioral (triggered) e-mail marketing is a great way to continually communicate with prospects and customers and to extend the life cycle of any campaign, whether it is traditional or interactive. As long as the messaging gets respondents to visit your Web site, and you are able to get them to [...]
Ways to Stretch A Shrinking Marketing Budget
By Cristine Drach
If you’ve been living under a rock, there’s a small chance that you haven’t heard that the economy is not doing so hot. Uncertain economic times have led to significantly slashed budgets, and marketers struggle to adjust while still producing results. So the question remains: What can you do to keep your marketing [...]
