Win Back Programs: Smart Marketing or Failure of Strategy?

List re-engagement and “win-back” strategies were the open forum topic at February’s meeting of the Email Experience Council’s List Growth and Engagement Roundtable.  Imagine 360 Marketing’s President, Yael K. Penn, was a part of last month’s roundtable, discussing how reengagement strategies can be fundamental to the BtoB sales cycle.
To read Yael [...]