Archive for February, 2010
Takeaways from B to B’s NetMarketing Breakfast
By Yael K. Penn, President and CEO, Imagine 360 Marketing
I attended the BtoB NetMarketing Breakfast on February 25th at the Grand Hyatt hotel in New York City. The Panel consisted of Emily Riley, Research Director of Interactive Marketing for Forrester Research, Matt Preschern, Vice President of NA Demand Programs for IBM North America Marketing, Brian [...]
Imagine 360’s Yael Penn at the EEC’s List Growth & Engagement Roundtable
At last month’s meeting of the Email Experience Council’s List Growth and Engagement Roundtable, Imagine 360 Marketing’s President and CEO, Yael Penn, shared her thoughts on how to integrate email marketing and social media strategies to increase subscriber response rates.
To read Yael Penn’s comments and a summary of the roundtable, please visit http://emailexperience.org/blog/2010/02/integrating-email-marketing-social-strategies-what-do-you-think.
What To Look Out For In 2010!
People are spending more time than ever on social networking sites (Facebook estimates that roughly half of its 300 million users log in to their account everyday) and the ad dollars are following suit. A study conducted last year by Equation Research found that 59% of companies already use social media and an additional 28% plan to implement it this year.
