Social Media

How to Use Social Media to Gain Qualified Leads

By Yael K. Penn

Most marketers are accustomed to sending one-way messages to their prospects, talking at them and not with them. Social media, however, has fundamentally changed the way people communicate. So, to successfully integrate social media into the marketing mix, marketers need to join the conversation.

Lead generation through social networks is about pull marketing. By creating positive interactions and sharing valuable information, you cultivate an organic desire for more information. Because users voluntarily congregate and segment themselves within social networks based on interests and affiliations, it’s the perfect place for marketers to communicate with their target audiences...

This article was originally published by eMarketing and Commerce. To continue reading this article, please visit www.emarketingandcommerce.com.