Archive for December, 2009
How to Use Social Media to Gain Qualified Leads
By Yael K. Penn
Most marketers are accustomed to sending one-way messages to their prospects, talking at them and not with them. Social media, however, has fundamentally changed the way people communicate. So, to successfully integrate social media into the marketing mix, marketers need to join the conversation.
Lead generation through social networks is about pull marketing. [...]
Quick HTML Tips to Improve Email Deliverability
By Bennett Olson
There are many variables that affect email deliverability, but one that’s often overlooked is the email’s HTML code. Seemingly innocuous things can severely impact whether your email will get to the inbox or be seen as spam. In this light, we’ve assembled simple tips you can use to improve your email templates and [...]
