BtoB Marketing

Lock and Load: The Basics of Triggered E-mail Campaigns

Event-based and behavioral triggers are a great way to continuously communicate with your prospects and customers and extend the lifecycle of any campaign, traditional or interactive. As long as your messaging points respondents to your Web site and you can get them to opt-in, you’re in business.

This article was published in Cheif Marketer.  To continue reading go to:
http://chiefmarketer.com/disciplines/online/1022-triggered-email/