Archive for October, 2009
Lock and Load: The Basics of Triggered E-mail Campaigns
Event-based and behavioral triggers are a great way to continuously communicate with your prospects and customers and extend the lifecycle of any campaign, traditional or interactive. As long as your messaging points respondents to your Web site and you can get them to opt-in, you’re in business.
Email marketing would be so much more rewarding if people actually opened my emails!
Sound familiar? As marketers rely more and more on email to deliver a brand’s message and sell products, getting recipients to open their email once it’s been delivered has become critical to the success of any campaign. Regardless of how clever the creative and how well the email is designed, unless people open your email, it’s as if it was never sent at all and all of the time you invested was wasted energy.
10 Tools for Social Media
by Cristine Drach
With up to 266 million Facebook users (O’Reilly Research) and around 44.5 million unique monthly Twitter visitors each month (comScore), it has become undeniable that social media is here to stay and can greatly impact the success of your business.
Contributing to the undeniable success of social media (especially Twitter) is the plethora of [...]
Triggered e-mail: Extending the life cycle of multichannel campaigns
By Yael K. Penn
Event-based and behavioral (triggered) e-mail marketing is a great way to continually communicate with prospects and customers and to extend the life cycle of any campaign, whether it is traditional or interactive. As long as the messaging gets respondents to visit your Web site, and you are able to get them to [...]
