“The new presentation has shortened our closing cycle by 52%.”
—David DiPiero, President, FGI Finance
Situation
FGI Finance, the industry leader in providing foreign receivable financing, hired Imagine 360 to provide recommendations for shortening their customer acquisition cycle.
Challenge
FGI Finance has a unique suite of complex services, ranging from the firm’s ability to handle 17 different currencies, to providing reliable analysis of credit risk, to handling intricate international transactions. The process and benefits needed to be translated into laymen’s terms, both visually and verbally.
Approach
Imagine 360 researched FGI Finance’s sales process, identified areas for improvement, developed new language to describe GFI Finance’s suite of services and created a presentation to aid FGI executives during their meetings with prospects.
Result
This presentation shortened FGI Finance’s sales cycle by 52%. Imagine 360 is now FGI Finance’s agency of record, responsible for developing and implementing all of their marketing efforts, including messaging, print and interactive design, copywriting, email campaigns, client success stories, case studies, photo shoots, database maintenance and automation, and PR initiatives.